Selected work.
Professional contributions, independent initiatives and academic concepts—with original evidence and clear attribution.
In the field
ORA
Professional internship · Digital marketing & video editing
Concepted and edited organic and paid social videos for ORA's recruitment campaigns.
My Role
Creative Strategist Intern / Digital Marketing & Video Editing
What I Did
I supported digital marketing and paid acquisition creative, SEO, and edited organic short-form recruitment videos. I also helped with social scheduling through Metricool, connecting recruitment messaging with relevant audiences.
Noel Box
Digital marketing & e-commerce
Created promotional visuals and optimized Amazon and Etsy listings for a personalized-ornament brand.
My Role
Marketing Specialist
Jun 2021–Aug 2022
What I Did
At Noel Box, I worked on digital marketing and e-commerce for personalized ornaments and gifts. I created promotional visuals, optimized Amazon and Etsy listings, and helped present products more effectively online. I also coordinated with manufacturing and fulfillment partners to support product launches. My work contributed to approximately 20–30% growth in customer acquisition.
Stay You Lenses
Founder-led eyewear brand
Founded a sunglasses brand from my own story — developed two designs, the identity, packaging and website, and ran its social content.
My Role
Founder & Marketing Manager | 2024–2025
What I Did
I founded Stay You Lenses while I was still studying at the University of Miami, inspired by my experiences growing up with albinism and visual impairment. I wanted to build something that tied my story to my passion for fashion, individuality, and business.
Starting from an idea, I worked directly with a manufacturer to develop two sunglasses designs in black and white. I used Canva to create logos, explore branding concepts, and develop promotional visuals that helped establish the brand's identity. I also designed the packaging, launched the website, and managed content and social media marketing to grow an online presence and attract customers.
Self-directed
E-Creative Agency
Independent proposal
Wrote a 25-slide 'Your Business. Amplified.' proposal to give a B2B creative agency clearer positioning.
My Role
Creative & Brand Strategist
What I Did
I independently developed the ‘Your Business. Amplified.’ proposal, including brand positioning, campaign messaging, digital ad concepts, and a proposed marketing rollout. I focused on making the agency’s services clearer and giving potential clients a reason to start a conversation.
MyS Atelier
Independent project · Café marketing
Pitched a Barcelona café a social content strategy and began filming and editing short-form videos for it.
My Role
Creative Strategist & Content Creator
What I Did
I reached out to a Barcelona café, developed a creative social strategy and content ideas, and began filming and editing short-form café videos. My proposal connects the café’s atmosphere, products and neighborhood story to social content that helps new audiences discover it.
Studied and built
Modé Collective
Academic group concept · University of Miami
Co-developed a Modé Collective × MAC Cosmetics 'Be Seen' campaign concept for a University of Miami group project.
My Role
Marketing Specialist / Campaign Strategy · With Jazmine Halawa
What I Did
I collaborated on a Modé Collective and MAC Cosmetics ‘Be Seen’ campaign concept, focusing on brand positioning, audience research, creative direction, and campaign planning. Working with Jazmine Halawa, I helped develop the academic presentation and proposed social and in-store outreach.
Eco Spoon
Academic group concept · EAE Business School
Built brand positioning, website design and a proposed ad plan for a sustainable paper-spoon concept at EAE.
My Role
Digital Marketing, Brand & Creative Strategy
What I Did
I worked with my team on a sustainable paper-spoon concept. My contributions included brand positioning, customer research, website design, AI product imagery, SEO, and proposed Google/Meta advertising. We visited local gelaterias to understand customer needs and connect the concept to a proposed marketing plan.
Lululemon Nulu
Academic email concept · EAE Business School
Designed and wrote a Barcelona-inspired Nulu summer email concept, 'Move Freely. Feel More.'
My Role
Email Marketing & Creative Strategy
What I Did
I designed and wrote a Barcelona-inspired Nulu summer HTML email concept, ‘Move Freely. Feel More.’, using product storytelling, branded visuals, copywriting, and clear calls to action. I connected a summer movement message with product discovery for a Barcelona audience.