Projects
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My complete portfolio — every project, my role and the results, in one place.
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I make brands impossible to scroll past.
01 · Professional work · 2026–present
ORA — Recruitment creative & organic video
Creative Strategist Intern (Paid Acquisition) at Optimal Recruitment & Automation, connecting recruitment messaging with the right audiences.
The challenge
Turn founder and recruitment footage into short, watchable clips and ads that speak to the people ORA wants to reach.
What I did
- Supported paid acquisition creative for Meta and Google Ads
- Edited five organic short-form recruitment videos, each with a clear hook and one message per clip
- Assisted with SEO and scheduled social content through Metricool
Tools
Meta Ads · Google Ads · SEO · Metricool · Video editing
Results
The paid campaigns I supported saw 30%+ traffic growth, and assisted SEO work saw 35–40% organic growth. These were team results, not mine alone.
02 · Founder · 2024–2025
Stay You Lenses from scratch
An eyewear brand I founded while studying at the University of Miami, inspired by growing up with albinism and visual impairment.
The idea
I wanted to build something that tied my own story to fashion, individuality and business.
What I did
- Worked directly with a manufacturer to develop two sunglasses designs in black and white
- Created the logo, brand identity and promotional visuals in Canva
- Designed the packaging and launched the website
- Ran content and social media, and modeled in the launch campaign
Tools
Canva · Social media marketing · Website launch · Manufacturer coordination
Outcome
A finished product line with its own identity, packaging and online presence, taken from idea to launch.
03 · Academic · EAE Business School · 2026
Lululemon Nulu — “Move Freely. Feel More.”
A Barcelona-inspired summer HTML email introducing the Nulu collection to a Spanish audience. Student spec work, not affiliated with lululemon.
The brief
Introduce a product line through one emotionally driven email that connects summer movement with a local audience.
What I did
- Designed and coded the full HTML email, mobile-first
- Wrote benefit-led copy that leads with feeling, then product
- Curated Nulu products with Barcelona imagery and clear calls to action
Tools
HTML email design · Copywriting · Email marketing strategy
Outcome
A complete, send-ready email concept. It was never sent, so there's no open or click data.
04 · Academic · University of Miami · Group project
Modé Collective × MAC — “Be Seen”
A campaign concept built around identity, authenticity and storytelling, developed with Jazmine Halawa. Academic work, not a commissioned campaign.
My role
Marketing specialist and campaign strategist
What I did
- Shaped the brand positioning and audience research
- Helped set the creative direction for the “Be Seen” campaign
- Planned social and in-store outreach and co-built the 26-page presentation
Skills
Brand positioning · Audience research · Creative direction · Campaign planning
Outcome
A full campaign concept and presentation. No launch or performance results are claimed.
05 · Independent · Barcelona · In progress
In progressMyS Atelier — A neighborhood café on social
A self-initiated project with a two-founder café in Sants-Badal, Barcelona: strategy, filming and short-form content.
The challenge
Give a new local café a warm, personal social presence that helps people in the neighborhood discover it.
What I'm doing
- Pitched the owners in person and wrote a 16-page creative strategy, “Un rinconcito, mil momentos”
- Built the positioning around daily rituals and the founders' story
- Filming and editing short-form café videos
Tools
Instagram · Short-form filming & editing · Organic social planning
Status
In progress. Results will be added once content is live.
The person behind the brand
About
Bilingual in English and Spanish, comfortable in a room full of strangers, and always curious about what makes people care about a brand.
I’m a Creative Strategist Intern at ORA and a freelance Social Media & Digital Marketing Specialist at eCreative Agency, supporting paid acquisition alongside social media, ads and SEO.
Moving to San Francisco in March 2027.
Open to marketing, creative strategy and brand strategy roles in the Bay Area. I'd love to talk.
Education
- Master in Management (International Business), EAE Business School, April 2026–May 2027 (expected) · In progress
- B.S. Communication (Advertising & Marketing), University of Miami, Dec 2025
- A.A. Business Administration, Saddleback College, August 2021–May 2023
Experience
- eCreative Agency, Social Media & Digital Marketing Specialist (Freelance), Oct 2026 – Present
- ORA, Optimal Recruitment & Automation LLC, Creative Strategist Intern (Paid Acquisition), 2026 to Present
- Accretive Capital, Social Media Marketing & Analytics Intern, Apr 2024 to Apr 2025
- Stay You Lenses, Marketing Manager / Founder, Jan 2024 to Jan 2025
- Noel Box, Marketing Specialist, Jun 2021 to Aug 2022
Skills
Paid social · Organic content · Short-form video editing · Email marketing · Brand strategy · SEO · Canva · Metricool