I grew up in Orange County, California, in a Mexican and Afghan family, two cultures, two languages of food and music and humor, and one household that taught me early that there’s always more than one way to see things.

I’m a marketer who likes understanding people, what catches their attention and why some brands stick.

My Origin Story

Little Royed and the Monster Hunt

Every monster I beat became a skill I bring to brands.

Read the story

• eCreative Agency

  Social Media & Digital Marketing Specialist (Freelance)

  Manage social content, paid social campaigns and SEO for a remote creative agency.

• ORA

  Creative Strategist Intern (Paid Acquisition)

  Support Meta and Google Ads creative, assist SEO and edit short-form recruitment videos.

• Accretive Capital

  Apr 2024 to Apr 2025
  Social Media Marketing & Analytics Intern

  Researched social content and supported analytics for a fintech team.

• Stay You Lenses

  Jan 2024 to Jan 2025
  Marketing Manager / Founder

  Founded and marketed my own direct-to-consumer sunglasses brand.

• Noel Box

  Jun 2021 to Aug 2022
  Marketing Specialist

  Created promotional visuals and optimized Amazon and Etsy listings for personalized gifts.

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In the field

ORA

Concepted and edited organic and paid social videos for ORA's recruitment campaigns.

Explore project

In the field

Noel Box

Created promotional visuals and optimized Amazon and Etsy listings for a personalized-ornament brand.

Explore project

In the field

Stay You Lenses

Founded a sunglasses brand from my own story — developed two designs, the identity, packaging and website, and ran its social content.

Explore project

• EAE Business SchoolMIM International Business · May 2027
• University of MiamiB.S. Communication (Advertising & Marketing) · Dec 2025