My Role
Digital Marketing, Brand & Creative Strategy
What I Did
I worked with my team on a sustainable paper-spoon concept. My contributions included brand positioning, customer research, website design, AI product imagery, SEO, and proposed Google/Meta advertising. We visited local gelaterias to understand customer needs and connect the concept to a proposed marketing plan.
Original Work
Eco Spoon · Original presentation
Eco Spoon · Pitch PowerPoint
Eco Spoon · Campaign PowerPoint