About me

More Than
a Résumé.

Seeing the world differently. Creating with purpose.

Royed, in a few words

Hello, I'm Royed.

I grew up in Orange County, California, in a Mexican and Afghan family, two cultures, two languages of food and music and humor, and one household that taught me early that there’s always more than one way to see things.

At seventeen I moved across the country to Miami, where I earned my B.S. in Communication with a focus on advertising and marketing at the University of Miami. Today, I’m in Barcelona, pursuing a Master in Management (International Business) at EAE Business School and adding a business lens to my creative foundation.

I’m a Creative Strategist Intern at ORA and a freelance Social Media & Digital Marketing Specialist at eCreative Agency, supporting paid acquisition alongside social media, ads and SEO.

I was also born with albinism and low vision, which means I’ve spent my life looking a little closer and a little longer than most people. I’ve come to see that as a gift: it made me observant, patient, and genuinely curious about how people experience the world. Along the way I’ve traveled to more than twenty-five countries, and every one of them sharpened that curiosity.

Outside of work you’ll find me into branding and fashion, keeping up with health and fitness, planning the next trip, or, most importantly, with my family, who are the reason behind most of what I do.

Experience View résumé Download résumé
Where I learned it

The background behind the work.

EAE Business School Barcelona logo, red EAE wordmark
April 2026–May 2027 (expected) · In progress

EAE Business School

Master in Management (International Business)

Barcelona
University of Miami logo, orange and green U with wordmark
Dec 2025

University of Miami

B.S. Communication (Advertising & Marketing)

Miami
Saddleback College logo, red geometric mountain with black wordmark
August 2021–May 2023

Saddleback College

A.A. Business Administration

California
Certifications

Tools I reach for.

  • Google Analytics CertificationGoogle
  • Digital MarketingHubSpot Academy
  • Social Media MarketingHubSpot Academy
  • SEOHubSpot Academy
  • Email MarketingHubSpot Academy
  • Content MarketingHubSpot Academy
  • Adobe Creative CloudAdobe
Languages

How I communicate.

  • EnglishNative
  • SpanishFluent
My background · From California to Miami to Barcelona

Different cities. Different perspectives. Same curiosity.

San Francisco Next
California

Orange County.

I grew up in Orange County, California.

Moving to San Francisco in March 2027.

United States flag 01 / California

Where it started

Orange County. A Mexican Mexican flag and Afghan Afghan heritage flag household, and the beginning of my curiosity about creativity and culture.

Roots
United States flag 02 / Miami

Finding my direction

University of Miami. A foundation in communication and an interest in the intersection of brands and people.

B.S. Communication · Dec 2025
Spain flag 03 / Barcelona

Looking outward

EAE Business School. Developing a broader understanding of management and international business.

Master’s · In progress
My story, in full

Where it started

I grew up in Orange County, California, in a Mexican and Afghan family. Our home was full of two cultures at once: different foods on the same table, different music in the same car, and a shared belief that family comes first. It taught me early that there is always more than one way to see the world.

I was also born with albinism and low vision. As a kid, that made me stand out in ways I did not always want. I was bullied, and there were years when I just wanted to blend in. Over time I learned to own my difference instead. Fashion helped me do that. It became a way to express who I am and, without realizing it, my first lesson in how presentation shapes perception.

Miami

At seventeen I moved across the country to Miami. It was a big step, and it changed me. I studied at the University of Miami and earned my B.S. in Communication with a focus on advertising and marketing in December 2025. Miami is bold, international and creative, and it pushed me to be more confident, more social and more curious about why some brands connect while others disappear.

During those years I also started working. I supported marketing at Noel Box, worked on social media and analytics at Accretive Capital, and founded my own direct to consumer sunglasses brand, Stay You Lenses. As someone whose eyes are sensitive to light, building a sunglasses brand felt personal. It taught me what it really takes to build something from nothing.

Barcelona

Today I am in Barcelona, pursuing a Master in Management with a focus on International Business at EAE Business School, expected in 2027. I wanted to add a business lens to my creative foundation and to understand how brands grow across borders. I am also a Creative Strategist Intern at ORA, supporting paid acquisition and organic growth, and a freelance Social Media & Digital Marketing Specialist at eCreative Agency, managing social content, paid social and SEO.

Family and perseverance

My family is the reason behind most of what I do. We lost my brother, and later my mother faced cancer. Those experiences changed how I see time, gratitude and purpose. My mother’s quiet strength showed me that resilience is mostly about showing up, again and again. I carry that with me into every opportunity.

Travel and perspective

I have traveled to more than 25 countries. Every place reminded me that people see the world differently, and that good communication starts with listening. That mindset shapes how I approach brands and audiences today.

What I care about

I love branding, fashion, storytelling, health and fitness, and meeting new people. I am outgoing, ambitious and warm, and I care about doing work that feels honest and human. I am still early in my career, and I am excited to keep learning from people who are great at what they do.

I am more than a résumé. I am a person shaped by family, culture, difference and travel, and I bring all of it to the work.

Royed in cap and gown holding his University of Miami diploma folder as he walks at the commencement ceremony
Why marketing

At the end of the day,
it’s about people.

One thing I’ve always enjoyed is meeting people and hearing their stories. Whether I’m traveling, working with a team, or getting to know someone from a different background, I find it interesting how everyone sees the world a little differently.

I think that’s part of what drew me toward marketing. Behind every brand is a group of people trying to communicate something, and on the other side are people deciding whether that message matters to them.

I like the creative side of marketing, but I also enjoy understanding the people behind it. What catches someone’s attention? What makes something memorable? Why do people connect with certain brands?

Those are the kinds of questions that make this field interesting to me.

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