In the field

Stay You Lenses

Founder-led eyewear brand

My Role

Founder & Marketing Manager | 2024–2025

What I Did

I founded Stay You Lenses while I was still studying at the University of Miami, inspired by my experiences growing up with albinism and visual impairment. I wanted to build something that tied my story to my passion for fashion, individuality, and business.

Starting from an idea, I worked directly with a manufacturer to develop two sunglasses designs in black and white. I used Canva to create logos, explore branding concepts, and develop promotional visuals that helped establish the brand's identity. I also designed the packaging, launched the website, and managed content and social media marketing to grow an online presence and attract customers.

Tools & strategies
Canva · Content & social media marketing

Project & Brand

Rooftop campaign portrait, white Stay You frames against the Miami skyline
Close campaign portrait leaning over the cue ball, black frames
Campaign portrait standing with a pool cue, black frames
Royed wearing black Stay You sunglasses on a rooftop
Royed wearing black Stay You sunglasses and holding a pool cue
Royed wearing black Stay You sunglasses leaning across a pool table
Black-and-white portrait of Royed wearing white Stay You sunglasses
Black and white Stay You sunglasses together on marble
White Stay You sunglasses held in hand above the city
White Stay You sunglasses on reflective marble
Stay You branded box, folding case and cleaning cloths
White stacked SYC monogram on black
Stay you lenses identity over a rain-covered window
Square Stay you lenses identity over a rain-covered window
Stay you lenses identity over a blue night sky
Black Stay You frame concepts, development screenshot
White Stay You frame concepts, development screenshot
Rooftop campaign portrait, white Stay You frames against the Miami skylineClose campaign portrait leaning over the cue ball, black framesCampaign portrait standing with a pool cue, black framesRoyed wearing black Stay You sunglasses on a rooftopRoyed wearing black Stay You sunglasses and holding a pool cueRoyed wearing black Stay You sunglasses leaning across a pool tableBlack-and-white portrait of Royed wearing white Stay You sunglassesBlack and white Stay You sunglasses together on marbleWhite Stay You sunglasses held in hand above the cityWhite Stay You sunglasses on reflective marbleStay You branded box, folding case and cleaning clothsWhite stacked SYC monogram on blackStay you lenses identity over a rain-covered windowSquare Stay you lenses identity over a rain-covered windowStay you lenses identity over a blue night skyBlack Stay You frame concepts, development screenshotWhite Stay You frame concepts, development screenshot
Pool room campaign still, leaning over the cue ball
Pool room
Pool room campaign still, standing with the cue
The cue
White Stay You sunglasses held in hand above the city
White frames

14 unique original images from 16 supplied PNG uploads. Two duplicate uploads are omitted.

01 Brand vision & identity

02 Product concept & design development

03 Final sunglasses & packaging

04 Lifestyle campaign & founder modeling