Research into relevant content.
Accretive Capital
Selected contributions · No sole authorship claimed
The starting point
Social content research, marketing initiatives, and analytics support at Accretive Capital.
My contribution
I contributed to social content research and strategic content initiatives, and assisted with analytics and tracking.
How I worked
Use research to inform relevant content, support social strategy, and bring tracking into the conversation so that creative choices can be considered alongside audience response.
Selected work
- Social content research
- Content initiatives
- Social strategy support
- Analytics & tracking
Selected contributions only; résumé-reported team/content results; not independently verified channel analytics.
What I took away
This work strengthened my appreciation for research as a creative input, and for analytics as a way to ask better questions. Original approved research and content examples will be added when available.
Audience reach growth
Strategic content initiatives I supported; résumé-reported result.
Engagement growth
Content initiatives I contributed to; not sole responsibility.
Follower growth
Social strategies contributed to this growth; analytics and tracking support.
Project and team outcomes reported in my résumé. Original analytics and measurement periods have not been supplied; no sole responsibility is claimed.