Some ideas start
in the classroom.
Group and individual projects from my master’s at EAE Business School. These are proposed strategies, not client work.
Modé Collective
Academic group concept · University of Miami
Co-developed a Modé Collective × MAC Cosmetics 'Be Seen' campaign concept for a University of Miami group project.
My Role
Marketing Specialist / Campaign Strategy · With Jazmine Halawa
What I Did
I collaborated on a Modé Collective and MAC Cosmetics ‘Be Seen’ campaign concept, focusing on brand positioning, audience research, creative direction, and campaign planning. Working with Jazmine Halawa, I helped develop the academic presentation and proposed social and in-store outreach.
Eco Spoon
Academic group concept · EAE Business School
Built brand positioning, website design and a proposed ad plan for a sustainable paper-spoon concept at EAE.
My Role
Digital Marketing, Brand & Creative Strategy
What I Did
I worked with my team on a sustainable paper-spoon concept. My contributions included brand positioning, customer research, website design, AI product imagery, SEO, and proposed Google/Meta advertising. We visited local gelaterias to understand customer needs and connect the concept to a proposed marketing plan.
Lululemon Nulu
Academic email concept · EAE Business School
Designed and wrote a Barcelona-inspired Nulu summer email concept, 'Move Freely. Feel More.'
My Role
Email Marketing & Creative Strategy
What I Did
I designed and wrote a Barcelona-inspired Nulu summer HTML email concept, ‘Move Freely. Feel More.’, using product storytelling, branded visuals, copywriting, and clear calls to action. I connected a summer movement message with product discovery for a Barcelona audience.